At The Refined Art of Coaching, we understand that coaching is about more than just sets and reps – it's about building meaningful relationships and understanding the holistic needs of your clients.

Our course stands out with its focus on the social, psychological, and biological aspects of coaching, ensuring that you're equipped with the skills needed to make a lasting impact.

  • SOCIAL = CONNECT

    Develop your ability to connect and gain the confidence to work with clients in both group and one-on-one settings, empowering you to lead with assurance and competence.

  • PSYCHOLOGICAL = CONTEXT

    Learn the psychological aspects of coaching, allowing you to better understand the context of your clients' motivations, behaviors, and needs.

  • BIOLOGICAL = CORRECT

    Discover how to apply the three sides of coaching to create personalized coaching experiences that drive sustainable results by using the SEMM Model: Sleep, Eat, Move, and Manage.

Course Layout


The Foundational Coaching Principles Course material is found entirely online. You will be working through video modules and written content, and you will have homework to complete after certain modules. This is simply to spur you to take action, not merely consume information. 

This course is specifically crafted for novice health and fitness coaches operating in micro-gyms. If you're eager to enhance your coaching skills and gain the confidence to lead your clients towards sustainable results, this course is tailored for you.

Enjoy the flexibility of a self-paced online course with lifetime access to all materials. Dive into high-quality video lessons, supporting text, downloadable resources, and case studies – all designed to deepen your understanding and enhance your coaching practice.

Upon successful completion, you'll receive a certification that not only validates your skills but also qualifies you for insurance, enhancing your credibility and marketability in the coaching industry.


Course curriculum

    1. A message from the instructor

    2. Student Handbook and Course Resources

    3. Before we begin...

    4. Navigating the Course Player

    5. Why We're Here

    6. Progression of a Fitness Coach

    7. What You'll Get Out of This Course

    8. How to Use This Course

    1. Lesson 1 - Learn, Design, Deliver, Refine

    2. Lesson 2 - Relatability

    3. Lesson 3 - Consultations and Conversations

    4. Lesson 4 - SEMM Beacons to Shoot For

    5. Lesson 5 - Delivery

    6. Lesson 6 - How the Pillars of SEMM Inform and Influence Each Other

    7. Lesson 7 - A Framework for Self-Assessment

    8. Lesson 8 - Client Impact and Graduation

    9. Lesson 9 - Managing Class Flow

    10. Lesson 10 - Lesson Planning 101

    1. Lesson 1 - Motivation

    2. Lesson 2 - Explaining the Why

    3. Lesson 3 - The Psychology of Physical Activity

    4. Lesson 4 - Lifestyle Factors

    5. Lesson 5 - How to Deal with Difficult Clients

    6. Lesson 6 - Sometimes We Say Nothing

    7. Lesson 7 - Trends and Market Awareness

    1. Lesson 1 - Basics of Stress

    2. Lesson 2 - Anatomy and Physiology 101

    3. Lesson 3 - Understanding Human Movement (Basic Biomechanics)

    4. Lesson 4 - The BNG's (Basic Nutritional Guidelines)

    5. Lesson 5 - Movement Assessment 101

    6. Lesson 6 - Basic Training Principles

    7. Lesson 7 - Energy System Development (ESD)

    8. Lesson 8 - Resistance Training 101

    9. Lesson 9 - Program Design 101

    10. Lesson 10 - Programming Progression Choices

    1. Intro

    2. Lesson 1 - Be a Professional

    3. Lesson 2 - Professionals Define Their Ideal

    4. Lesson 3 - Professionals Learn

    5. Lesson 4 - Professionals Design

    6. Lesson 5 - Professionals Deliver

    7. Lesson 6 - Professionals Refine

    1. Lesson 1 - Life vs. Lab

    2. Lesson 2 - An Invitation to Mastery

    3. Final Exam

About this course

  • $499.00
  • 45 lessons
  • Self-Paced, Start Any Time
  • Lifetime Access to All Resources
  • Video, Audio, and Written Content

Transform Your Coaching Practice with These 10 Key Benefits:

  • Gain The Confidence: work with clients in both group and one-on-one settings, empowering you to lead with assurance and competence.

  • Master Interpersonal Skills: Learn how to establish meaningful connections and relationships with clients, fostering trust and rapport for enhanced coaching effectiveness.

  • Understand Client Psychology: Gain insights into the psychological aspects of coaching, allowing you to better understand your clients' motivations, behaviors, and needs.

  • Enhance Coaching Effectiveness: Learn how to apply the three sides of coaching – social, psychological, and biological – to create personalized coaching experiences that drive sustainable results.

  • Improve Client Outcomes: Acquire the skills and knowledge needed to design effective coaching programs that address all aspects of the client's well-being, leading to better and longer-lasting results.

  • Access Comprehensive Resources: Benefit from high-quality video lessons, supporting text, downloadable resources, and case studies to deepen your understanding and enhance your coaching practice.

  • Join a Supportive Community: Connect with fellow coaches in our private online community, where you can network, share experiences, and receive ongoing support and guidance.

  • Gain Certification: Upon successful completion of the course, receive a certification that not only validates your skills but also qualifies you for insurance, enhancing your credibility and marketability in the coaching industry.

  • Enjoy Lifetime Access: Access course materials at your own pace, for life, ensuring that you can revisit and review content whenever needed to support your ongoing growth and development as a coach.

  • Transform Your Coaching Practice: Equip yourself with the tools, strategies, and insights needed to elevate your coaching practice, making a meaningful impact on the lives of your clients and achieving fulfillment in your coaching career.

Enroll Today and Take the First Step

Become the confident, capable coach you were meant to be. Transform your coaching practice and make a meaningful impact on the lives of your clients – join us now!

Check Out Some Of Our Amazing Graduates!

“It helped me become more aware of what I can be better at. Having the certification itself was a huge piece of having more confidence for me. I think the second piece is having a coach who genuinely is looking for you to succeed also made me more willing to make mistakes and be more vulnerable in the process. Things that feel too big or overwhelming I know can be broken down into manageable steps by my coach which makes my goals feel more in reach. The areas that are holding me back were highlighted in a way that did not make me feel less than but in a way that I was excited to improve and get better. It was also very important to have the support of a coach that I knew would be holding me accountable for my follow through. ”

Heather Jackson, CrossFit Blackbear

“Before taking this course, I didn’t have any structure for how to coach and I lacked confidence. Now I am better mentally and physically; the knowledge that I gained gave me confidence in myself when coaching. If you’re thinking about taking it - DO IT! The structure of the program and the personalized feedback you get is amazing. You get the right information at the right time. Thank you! ”

Zoe Gurule, Fire+Ice Nutrition and Fitness

“I learned how to dive in deep and look at coaching as more than just providing a one- dimensional service, I learned that I need to approach each client holistically and based on them specifically. I'm not just teaching client a, b, and c to do a proper air squat. I'm teaching them how to do the squat, but I'm also teaching them why, based specifically on their goals, and how to support that squat in other areas of their health. I'm also developing a long term trust with them. ”

Staci Hamilton, CrossFit PTC

Meet Your Instructor

Josh Martin

Founder

With over two decades of experience in the health and fitness industry, Josh is a seasoned coach, mentor, and entrepreneur dedicated to empowering coaches to excel in their careers. His journey in coaching began in 2002, shortly after graduating from the University of Florida, where he discovered his passion for helping others achieve their fitness & performance goals. At the young age of 22, Josh's talent and dedication caught the attention of the New York Yankees, where he was named Assistant Strength and Conditioning Coordinator, marking the beginning of an expansive career in coaching. Throughout his tenure with the Yankees and beyond, Josh honed his skills and gained invaluable experience working with elite athletes at the highest level. In 2012, Josh embarked on a new chapter in his career by opening his own gym, Coaching For Glory, where he has since transformed the lives of countless clients through personalized coaching and mentorship. His gym quickly became a hub for aspiring coaches seeking guidance and inspiration. In addition to his role as a gym owner, Josh is a member of the Two-Brain Business Mentor team, where he has spent the last eight years mentoring gym owners and helping them achieve success in their businesses. Through his own company, The Refined Art of Coaching, Josh trains coaches around the world, sharing his expertise and insights to elevate the standard of coaching excellence. Outside of coaching, Josh is a devoted family man and proud follower of Jesus Christ. He finds joy in spending time with his loved ones and cherishes the opportunity to make a positive impact on their lives. He loves to laugh and talk about cars, bringing a sense of humor and enthusiasm to everything he does, infusing his coaching with passion and energy. Join unlock your coaching potential at The Refined Art of Coaching. Experience firsthand the transformative power of his guidance and expertise as you embark on a journey towards success and fulfillment in your coaching career.

FAQ's

  • What is included in this course?

    - Over 45 online learning modules - Coaching Course Handbook: Each course comes with a coursework book designed to help you build your program - Bundle of fully customizable resources to use for your own coaching practice or for a gym you work at

  • How long does this course take?

    Expect to commit roughly +/- 10-30 minutes per lesson. We recommend carving out 2-3 hours per week of protected professional development learning time, which will allow you to complete the Foundational Coaching Principles Course in 2-3 weeks’ time. This course is self-guided, so you are welcome to go faster or slower to suit your own schedule.

  • When does the course start?

    This course is open for enrollment year-round. You gain full access to the course material, video lessons and full curriculum the moment you register by paying with a credit card.

  • Who has access to this course?

    Access to the online course, resources, and further benefits above are granted only to the purchasing individual. Access does not transfer to any other individuals within the organization, even the owner of a gym, unless he or she purchases a separate access point. All purchases will be made available to the Purchaser only through a unique access account on the TRAC website. Sharing of any account logins or providing of access to unauthorized individuals will result in suspension of account, revocation of access and all monies will be forfeited with no refunds available. Authorized individuals include product purchaser as specified in product descriptions. This policy applies to online course access as well as all use of resources. All authorized individuals are bound by the NDA agreements in these terms.

  • Will I receive a Certification at the end?

    After successful course completion, including a final exam that requires an 80% or better grade, you will be given a certificate that signifies you are a 'TRAC FCP Certified Coach!' Be proud and share this Certificate on social media!!