Why We're Here

  • Our Mission

    To bring craftsmanship, character, and refinement to the profession of coaching.

  • How We Help

    We teach coaches the skills they need to solve people problems, not fitness problems. We guide them through personalized mentorship, so that everything they learn furthers their craft and growth.

  • Our Team

    We’re not in this business because we love exercise. We’re in it because we love people. We believe in a mission bigger than ourselves, and aren’t afraid to take the time to teach things the right way. We celebrate fitness for the livelihoods it creates for coaches, and the joy it brings to the lives of their clients.

  • Wondering if you're competent enough to help your clients reach their goals?

  • Do you struggle to get clients to buy into a long-term view of health and fitness?

  • Are you unsure of the next step to take coaching from a hobby to a career?

Stop guessing and start knowing that you are helping your clients in the best way possible.

  • We teach principles, not methods. When you are anchored in good principles, methods become tools. This creates confidence in your competence, and allows you to coach your clients with clarity.

  • Learn to be patient, curious, and consistent. When you embody these three traits, magic happens. You build deeper relationships with your clients and lead them to long-term health and fitness.

  • Coaching is not a profession that you stand in with one foot out the door. In order to succeed, that is, genuinely help people thrive and make a fulfilling living doing so, you must commit to honing your craft with enthusiasm, perseverance, and an open mind.

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